The route to a customer has been rebuilt eight times since 1980. Kevin Harrington, an original Shark on ABC’s Shark Tank, sold through every one of them.
New channels didn’t divide the opportunity. They multiplied it.
What We Are
Harrington Brands Group is that experience, built into a platform. We are a global consumer brand, technology and commercialization portfolio. We hold interests in over 50 consumer product and consumer technology companies, and we operate one shared institutional platform underneath all of them: finance, legal, insurance, marketing, technology, purchasing, logistics, commercialization and capital, built once and shared by everyone. The platform is evergreen: no fixed term, no forced exit. Every company added compounds for everyone already inside.
The Engine
The relationships, distribution and commercialization machine Kevin Harrington has built over four decades.
A pioneer of the infomercial industry and the founder of the As Seen On TV brand, Kevin has heard over 50,000 pitches and launched over 1,000 products. Few people alive have seen more consumer businesses up close.
That machine is now an institution. The shared platform underneath every company carries his access, his standards and his playbook, built once, compounding permanently.
The Precedent
The playbook has a famous precedent.
Kevin joined the board of Celsius when it traded as a penny stock and went to work on the fundamentals: national retail distribution, brand and media firepower, and early capital. Celsius became one of the great consumer growth stories of the era. Now that playbook is being run at scale, across the whole portfolio, on one platform.
The Ambition
We are building the largest consumer-focused private investment platform in the world.
We build brands people buy every day. Everywhere.
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